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Wednesday, 7 August 2013

Batman wins YouTube: Our top 10 most popular superheroes

Posted on 05:00 by Unknown
If YouTube popularity can determine who’ll win in the upcoming Batman vs. Superman movie, your views and uploads put Batman as the clear winner. Based on keyword searches, Batman is the most popular of all superheroes on YouTube, with more than 3 billion views of 71,000 hours of video. Following Batman is Thor, Superman, Iron Man, The Avengers, and Wolverine -- the rest of the list is below. Collectively, the top 10 superheroes alone account for more than 10 billion views and 234,000 hours of video.

Superhero(es)ViewsHours of video
Batman3,000,000,00071,000
Thor2,100,000,00066,000
Superman1,700,000,00014,000
Iron Man1,400,00000020,000
The Avengers1,000,000,00031,000
Wolverine540,000,0007,800
Spider Man340,000,0007,400
Captain America280,000,0004,900
Justice League220,000,0003,200
Deadpool200,000,0008,900

While Batman also takes the top overall spot for searches, the Dark Knight has been overtaken in searches by Thor, Iron Man and The Avengers since 2008.

The top videos for each superhero are a mix of popular movie trailers, video game play, fan originals and more - check the playlist of the top 10 here:

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Posted in Entertainment | No comments

Sunday, 14 July 2013

A year since Gangnam Style, K-Pop keeps getting bigger

Posted on 21:01 by Unknown
On July 15, PSY's now legendary video for "Gangnam Style" will officially turn 1 year old. The video is already the most viewed video ever on YouTube and was the first clip ever to surpass 1 billion views -- it currently stands at 1.7B and is still growing for those counting. But impact of the biggest web video phenomenon of 2012 extends beyond PSY's singular music video.



While global interest in K-Pop has been on the rise for the past few years, the data suggests views of Korean artists tripled in the year following the release of Gangnam Style. Here's a chart of monthly views on top K-Pop channels, including PSY:


In the year before "Gangnam Style", official music videos from K-Pop artists were viewed over 2.2 billion times globally. The year following, that number jumped to over 7 billion views, 3x the viewership. In 2011, less than half the viewership on top K-Pop channels was from outside the Asia-Pacific region. Now, the majority of the watching is taking place outside the region. 91% of viewing in the past year was outside Korea.


In the U.S. where, for many, K-Pop had been an unknown genre of music, video viewership of top K-Pop artists doubled the year after "Gangnam Style" hit the web.

So what were people watching?

The top 10 music videos from Korea uploaded since "Gangnam Style" represent a diverse mix. PSY tops the list with his follow-up "Gentleman", which itself now has nearly half of a billion views. Other major acts include Girls Generation and Big Bang, both of which have cultivated large international followings.

You can see the full top 10 via this playlist or watch below:

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Posted in Music, Viral | No comments

Tuesday, 7 May 2013

Introducing the YouTube Trends Map

Posted on 03:00 by Unknown
Are teens in the South watching the same videos as middle-aged folks in New England? Now with the YouTube Trends Map (youtube.com/trendsmap), you can see today’s most popular videos in major markets across the U.S. You can also see what’s popular with women or men, as well as by different age groups.



The Trends Map is the result of all the great feedback you’ve given us from the Trends Dashboard, as we keep working to help you find great videos and channels on YouTube. For now, the Trends Map is only available for the U.S., but stay tuned for updates.

Check out the Trends Map FAQ for any questions, and happy trend-tracking!
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Posted in Announcements | No comments

Monday, 22 April 2013

PSY's 'Gentleman' Raises the Bar

Posted on 15:30 by Unknown
Everyone knew the followup to PSY's massive (if unlikely) international hit "Gangnam Style" would draw lots of attention. But considering the assumption-defying nature of PSY's breakout popularity and massive anticipation, it was hard to predict just how big that spike in interest would be. One week and around 200 million views later, the results are in.

PSY already holds the record for the most viewed video of all time -- Gangnam Style now has an incredible 1.5 billion views -- but now he also set the record for the most views ever in a single day with the over 38 million "Gentleman" achieved on April 14th. Here's a chart of the incredible daily viewership so far:



Not surprisingly, PSY's new single quickly became April's top rising search on YouTube -- with worldwide interest first peaking on Monday April 15 and remaining high since -- and debuted at #1 on YouTube's music chart, bumping his previous hit to #2.

From a stats perspective, it's one of the biggest music video launches the web has ever seen. For some added perspective, "Gentleman" was seen 100 million times in less than 4 days in regions all over the world, a milestone that it took "Gangnam Style" nearly two months to achieve:



The previous single-day record was set by KONY 2012 last March.

Note: 24-hour period measured via PST.
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Posted in Music | No comments

Monday, 1 April 2013

Rise of the Ridiculous Prank Channel

Posted on 15:09 by Unknown
Happy April Fools Day, everyone!

Pranking and prank videos have been a part of online video culture from the start. For YouTube, the popularity of some classic videos -- Rickroll anyone? -- was entirely based around prank behavior. Jimmy Kimmel helped bring crowd-sourced video pranking to the masses and fads like coning spread from one country to the next.

But over the past few years, we've also started to see another trend emerging: prank channels. Entire channels devoted to terrorizing and harassing innocent people. Here's a chart of the monthly viewcount for just the top 10 of these channels.



So what are the top 10? By our rough estimation, we'd designate these 10 channels -- whose videos have been watched around 3.5 billion times combined -- as the heaviest producers of consistent popular prank videos:

  • PrankvsPrank
  • NQTV
  • JustForLaughsTV
  • MagicofRahat
  • ImprovEverywhere
  • RomanAtwood
  • VITALYZDTV
  • MediocreFilms
  • jackvalefilms
  • LAHWF

Want more? Check out this playlist for a selection of 10 of the top trending prank videos of all time. Watch them all below or click here to see the list.

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Posted in Comedy | No comments

Tuesday, 19 March 2013

YouTube Searches Now on Google Trends

Posted on 21:30 by Unknown
Here's a trivia question: Based on YouTube searches, what was the top trending animal on YouTube this month in the United States? It's not what you might think...



Yes, goats. (If you missed this one and want to know more about how exactly screaming goats became so popular this month, here's one video that discusses the whole phenomenon.)

Google Trends enables you to take popular search queries and explore traffic patterns over time and geography. Now we've added YouTube search data going back to 2008, making it another great tool to look at video trends. Visit Google Trends and enter any search you'd like and then, on the left, choose "limit to" for YouTube. You can slice by region or category as well.

Search query interest can often provide a more detailed picture into the life of a trend or topic. For example: for those of you wondering whether the "Harlem Shake" is over... it's not.



You can also see interesting seasonal patterns. For example, cooking searches for "turkey" in the US see dramatic spikes every November as people scramble to remember exactly how to prep that big meal before the relatives arrive.



And Rebecca Black searches spike once each week. Guess which day...



Head over to Google Trends and see what other interesting YouTube searches you can find.
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Posted in Announcements, Search | No comments

Tuesday, 12 February 2013

The Harlem Shake Has Exploded (Updated)

Posted on 16:29 by Unknown
Depending on your frame of reference, the "Harlem Shake" is best known as dance move from the 1980s, a dance track by Baauer, or the biggest web video trend of the month. If you need to get caught up to speed, here's a playlist of some of the most-popular iterations of it from the past few days.



The meme first started gaining traction last week and is attributed to a silly video from a vlogger named "Filthy Frank." Though it was another user named SunnyCoastSkate who then established the form we've become familiar with: the jump cut, the helmet, etc.

From there, the spin-offs spread very quickly. As of the 11th, around 12,000 "Harlem Shake" videos had been posted since the start of the month and they'd already been watched upwards of 44 million times. As you can see in the chart below, over 4,000 of these videos are being uploaded per day and that number is still likely on the rise.



One of the unique directions the trend took rather early was spawned by the staff of Maker Studios, who created what's currently the currently most-viewed version from their office. While it could have just remained a college-kid fad, Maker's version helped signal that the trend was something any organization or office could be a part of, with other companies joining them like...

College HumorThe Chive

BreakBuzzfeed


Musicians Matt and Kim produced a pretty epic one that's been circulated widely on social media. It's been performed by the young... and the old.

Some of the many subgroups we've seen are swim teams and U.S. service academies, and there are plenty more on the way, we're sure.

Update (2/15): It turns out plenty more were on the way. As of Valentine's day the number of "Harlem Shake" videos has increased to around 40,000 -- based on video title -- and those videos now have 175 million views. Here's an update to the above chart:

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Posted in Viral | No comments
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