The NBA's newest star, NY Knick guard Jeremy Lin, has drawn the attention of sports fans around the globe, and his stellar play of late has caused big spike in YT searches, making his name one of the top rising search terms, globally, on YouTube last week.
Lin's stardom hit its highest thus far over the weekend, with much of the interest in the 23-year-old coming from New York and San Francisco as well as internationally from Taiwan and Hong Kong.
Lin highlights on the NBA's channel have been seen over 1.5 million times this month and countless fan videos and even rap songs.
The last athlete we saw reach this level of popularity this quickly was LA Clipper Blake Griffin, whose high-flying dunks are still a big draw.
Monday, 13 February 2012
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