'A Dramatic Surprise' Is April's Surprise Hit

At 24 million views, the creative TNT promotion is the most-viewed, non-music video of the past month. The spectacle, which was staged in Belgium to announce the channel's arrival, has now become popular around the world, and remains a most-viewed video today in numerous countries including South Korea, UAE, Sweden, South Africa, and the United States, among others.

The video was posted just last Wednesday and hit its peak on Thursday, drawing 6.6 million views that day alone.



Interestingly, the clip comes to us from Belgium where, you might remember, Carlsberg also staged a funny marketing stunt last fall. That clip, which depicted a theater of biker's intimidating movie goers, drew over 10 million views.